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September 11-14, 2017 - Los Angeles, CA
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Monday, September 11 • 2:00pm - 2:40pm
It's Not About Your Features: Navigating Open Source Business Models in the Cloud Era - Dormain Drewitz, Pivotal Software

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Building an open source-based software business is hard these days. Some say it's impossible. Entrepreneurs face a war on two fronts: free and cloud-provider services. Is there room in the market to carve out a business based on open source?

In an effort to differentiate, many entrepreneurs focus on building more and more capability features. They tick functionality boxes to extend into more market categories and grow the TAM, but it’s a red herring. They risk losing sight of what customers actually need - and will pay for - namely convenience.

In this talk, former investment analyst, Dormain Drewitz, will provide some shortcuts identifying product-market fit. She will explain the implications and opportunities of cloud-neutral platforms on OSS packaging. Finally, she will give some examples of open source-based companies that are succeeding with these strategies.

Speakers
avatar for Dormain Drewitz

Dormain Drewitz

Sr. Director, Product Marketing, Pivotal Software
Dormain is a Senior Director of Product and Customer Marketing with Pivotal. She has published extensively on cloud computing topics for ten years, demystifying the changing requirements of the infrastructure software stack. She’s presented at the Gartner Application Architecture... Read More →


Monday September 11, 2017 2:00pm - 2:40pm
Gold 4
  • Experience Level Any

Attendees (37)