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September 11-14, 2017 - Los Angeles, CA
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Monday, September 11 • 2:00pm - 2:40pm
It's Not About Your Features: Navigating Open Source Business Models in the Cloud Era - Dormain Drewitz, Pivotal Software

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Building an open source-based software business is hard these days. Some say it's impossible. Entrepreneurs face a war on two fronts: free and cloud-provider services. Is there room in the market to carve out a business based on open source?

In an effort to differentiate, many entrepreneurs focus on building more and more capability features. They tick functionality boxes to extend into more market categories and grow the TAM, but it’s a red herring. They risk losing sight of what customers actually need - and will pay for - namely convenience.

In this talk, former investment analyst, Dormain Drewitz, will provide some shortcuts identifying product-market fit. She will explain the implications and opportunities of cloud-neutral platforms on OSS packaging. Finally, she will give some examples of open source-based companies that are succeeding with these strategies.

avatar for Dormain Drewitz

Dormain Drewitz

Product Marketing, VMware Tanzu
Dormain leads Product Marketing and Content Strategy for VMware Tanzu. Before VMware she was Senior Director of Pivotal Platform Ecosystem, including RabbitMQ, and Customer Marketing. Previously, she was Director of Product Marketing for Mobile and Pivotal Data Suite. Prior to Pivotal... Read More →

Monday September 11, 2017 2:00pm - 2:40pm PDT
Gold 4
  CloudOpen Tracks
  • Experience Level Any