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September 11-14, 2017 - Los Angeles, CA
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Wednesday, September 13 • 9:20am - 9:40am
Keynote: Hooked: How to Build Habit-Forming Products - Nir Eyal, Behavorial Designer and Bestselling Author

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What makes some products so engaging while others flop? Nir Eyal explains the psychology behind the world’s most habit-forming technologies and provides practical advice for increasing user engagement.

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Nir Eyal

Behavioral Designer and Bestselling Author
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of... Read More →

Wednesday September 13, 2017 9:20am - 9:40am PDT
Diamond Ballroom 4-5