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September 11-14, 2017 - Los Angeles, CA
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Wednesday, September 13 • 4:00pm - 4:40pm
Who Owns that Open Source Brand? - Shane Curcuru, The Apache Software Foundation

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Do you know who runs the projects behind the code you run – or contribute to? It’s not always obvious, and while you can always try forking the code, successfully attracting contributors to your fork is hard.

You don’t have to get involved in branding: but you do need to know who truly controls the direction of the open source technologies that you rely on every day. Far too many individual developers and companies rely on a wide variety of open source tools that come from different projects. How do you accurately evaluate the security, stability, and potential for future support around an open source project? How can you find if your chief competitor truly has a lock on a project’s governance and future direction?

The power behind a project’s brand is not always obvious. Come discover who governs some key open source project brands, and what might happen to governance when someone goes IPO or gets bought out. Learn how to keep governance of the project truly independent and welcoming – or how to properly own and run your own open source brand.

Surprises guaranteed!

Speakers
avatar for Shane Curcuru

Shane Curcuru

Founder, Punderthings Consulting
Shane serves as V.P. of Brand Management for the ASF, setting trademark and brand policy for all 250+ Apache projects, and has served as five-time Director, and member and mentor for Conferences and the Incubator. Shane's Punderthings consultancy is here to help both companies an... Read More →


Wednesday September 13, 2017 4:00pm - 4:40pm
Diamond Ballroom 10
  • Experience Level Any

Attendees (47)